Why a name on the page matters
Health information online has an accountability problem. Plenty of sites publish under a brand name, a mascot, or no name at all — which means when something is wrong, there's nobody to be wrong. That's a bad deal for readers.
So the articles on this site are written by a real person with a real name, running a real registered company (MR BLOOD SUGAR LIMITED, New Zealand). If something here is inaccurate, misleading, or out of date, it's mine to fix — and you can tell me directly.
What I am, and what I'm not
- I am not a doctor, dietitian, nurse, endocrinologist, or any kind of licensed healthcare professional.
- I do not diagnose, treat, or give personal medical advice — and nothing on this site should be read that way.
- I am a careful reader of published research, and a reasonably good explainer of complicated things in plain language.
- My job here is to be the bridge between the research literature and someone who just wants to understand what's happening in their body without being frightened or sold to.
When a question genuinely needs a clinician, the honest answer is "ask your doctor" — and you'll find that sentence throughout this site, because it's often the true one.
How the articles get written
The process, in order
- Start from a real question — usually something people are actually searching for or asking about.
- Go to the primary sources — peer-reviewed studies, trials, and consensus statements, not other blogs or press releases.
- Read the limitations too. Sample size, study length, whether it was in humans, who funded it, and whether an association is being dressed up as a cause.
- Write plainly, and hedge honestly. "Research suggests" means research suggests. If the evidence is thin, the article says so — even when a stronger claim would perform better.
- Cite everything. Every article ends with a sources list linking to the actual studies, so you can check my work rather than take my word for it.
- Include the cautions. Interactions, risks, and "who should be careful" sections stay in, even when they make a topic less exciting.
Where I've changed my mind or corrected something, I'd rather say so than quietly edit. And where a topic sits outside what I can responsibly cover — anything diagnostic, anything about managing medication — I leave it alone.
Where the mascot fits
Mr Blood Sugar — the calm cartoon drop with the clipboard — is the voice of the brand, and he's staying. Metabolic health is a topic that makes people anxious, and a friendly guide lowers the temperature in a way a wall of text can't. But a mascot shouldn't be the one taking responsibility for health claims. He's the delivery. I'm the accountability.
Commercial honesty
This site is intended to be supported by affiliate links eventually — that's the business model, and you deserve to know it. The rules I hold myself to: any page containing affiliate links says so clearly on that page; nothing gets recommended that I wouldn't stand behind on the evidence; and no company pays for a mention or a placement here. At the time of writing, the links on this site are plain links and earn nothing.