Privacy & terms

This privacy policy explains how Mr Blood Sugar collects, uses, and protects your personal information. It complies with the Privacy Act 2020 (New Zealand), the General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA/CPRA).

Plain English summary: we collect the minimum we need to deliver content you asked for, we don't sell your data, and you can ask us to delete it at any time.

Depending on how you interact with us, we may collect:

• Name and email address (if you join the email list or contact us)
• IP address, browser type, and device information
• Usage data — pages visited, time on site, links clicked
• Cookie and analytics data (only after you consent)
• Telegram bot interactions (if you use the bot)
• Quiz responses and any AI interaction data

We do not intentionally collect sensitive health data. Please don't send us specific medical information — we are not equipped to handle it, and we are not your healthcare provider.

We process personal data on the following legal bases:

• Consent — for cookies, email marketing, and optional features
• Legitimate interest — for site analytics and improving the service
• Contractual necessity — to deliver content you specifically requested

We use the information collected to:

• Deliver the content, guides, and emails you've asked for
• Send affiliate recommendations relevant to topics you've engaged with
• Improve the website and content quality
• Track general analytics (page views, content performance)
• Respond to your enquiries

We only keep your data as long as we genuinely need it.

• Email list data: until you unsubscribe
• Analytics data: up to 26 months
• Interaction data: minimal retention, anonymised where possible

We use three categories of cookies:

• Essential cookies — required for the site to function. These are always active.
• Analytics cookies — help us understand traffic and improve content. Optional.
• Marketing cookies — used for retargeting and affiliate attribution. Optional.

Non-essential cookies are only activated after you explicitly consent via the cookie banner. You can change your preferences at any time.

We may share data with trusted third parties to deliver the service:

• Affiliate networks (Amazon Associates, ClickBank, iHerb, etc.)
• Analytics providers
• Email platforms (e.g. Beehiiv, MailerLite, ConvertKit)
• AI and automation tools used in our content workflow

These providers may store data outside New Zealand. Where this happens, we rely on contractual or platform-level safeguards designed to protect your privacy.

Under GDPR (if you're in the EU/UK)

• Access the personal data we hold about you
• Request corrections or updates
• Request deletion of your data
• Restrict how we process your data
• Receive your data in a portable format

Under CCPA (if you're in California)

• Request disclosure of what data we've collected about you
• Request deletion of your data
• Opt out of any sale of personal data (we don't sell — see below)

Under the NZ Privacy Act 2020

• Access and correct your personal information
• Lodge a complaint with the Office of the Privacy Commissioner if you believe we've handled your data improperly

To exercise any of these rights, email us at contact@mrbloodsugar.care.

We do not sell personal data in the traditional sense — we don't trade your information for money. If you'd like us to restrict any sharing of your data with affiliate or analytics partners, contact us at contact@mrbloodsugar.care.

We implement reasonable technical and organisational safeguards to prevent unauthorised access, loss, or misuse of your data. No system is perfect, but we take this seriously.

If a data breach occurs that poses a serious risk to you, we will:

• Assess the impact immediately
• Notify affected users without unreasonable delay
• Comply with our reporting obligations under the NZ Privacy Act 2020

We may update this policy from time to time. The "last updated" date at the top of this page will reflect the most recent change. Significant changes will be communicated via email or a site notice.

Information purpose only

Everything published on this site is for educational and informational purposes only. It is not medical, professional, financial, or legal advice.

No guarantees

We make no guarantees about:

• Health outcomes from anything you read or apply
• The effectiveness of any product mentioned
• Specific results from following any guidance

Your responsibility

You are responsible for any decisions you make based on content found on this site. Always consult a qualified healthcare professional before making changes to your diet, supplements, medication, or lifestyle.

Intellectual property

All content — text, images, graphics, the Mr Blood Sugar character, video scripts, guides, and email content — is owned by Mr Blood Sugar and protected by copyright. You may share links to our content. You may not republish, reproduce, or repurpose our content without permission.

Limitation of liability

To the fullest extent permitted by law, Mr Blood Sugar is not liable for:

• Any losses arising from your use of this site
• Decisions you make based on content here
• The actions, products, or services of any third party we link to or recommend

Third-party links

We sometimes link to external sites and products. We are not responsible for the content, privacy practices, or quality of those external resources. Use at your own discretion.

Governing law

These terms are governed by the laws of New Zealand. Any disputes will be resolved under New Zealand jurisdiction.